campaign: Mr Hadley

client: Coca-Cola

agency: MacCann London

Coca-Cola Zero Sugar brought back Mr Hadley, a retirement home resident discovering the drink for the very first time.

After one sip, he starts wondering what else he has never tried, turning the film into a joyful series of bucket-list moments. A light-hearted campaign built around a simple idea: it is never too late to experience something new.