campaign: Frozen

client: Disneyland Paris

agency: Creative Factory

For the opening of the new Frozen land at Disneyland Paris, an influence campaign was designed to answer two key objectives: introduce the new immersive world to international audiences and encourage Chinese and American tourists to make Disneyland Paris a must-visit destination during their stay in Paris.

Through selected creators, the campaign turned the park into an essential part of the Paris travel experience.