campaign: Le monstre d’hiver

client: Forté Pharma

agency: Business

we brought all winter symptoms to life through a giant 3D ice monster: a cold, threatening creature embodying fatigue, chills, blocked noses and the discomfort of the season.

But despite its impressive size, the monster is no match for the product, confidently held out by the consumer. A simple visual metaphor that turns the product into the ultimate weapon against winter.