campaign: Nettoyons la Nature

client: Leclerc

agency: Havas Paris (ex Les Gaulois)

For E.Leclerc’s “Nettoyons la Nature” initiative, the campaign highlights abandoned objects that may seem worthless, yet still come at a high cost to nature.

By placing everyday waste in beautiful natural landscapes, the visuals create a strong contrast between human neglect and environmental fragility, inviting people to take action and help clean up nature.